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Dryrun: The Key to a Good Night's Sleep for Business Owners
Cash Flow

Dryrun: The Key to a Good Night's Sleep for Business Owners

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Back to all posts
Dryrun: The Key to a Good Night's Sleep for Business Owners
Cash Flow

Dryrun: The Key to a Good Night's Sleep for Business Owners

Far too many creative agency owners are kept up at night worrying about fluctuating finances. Revenue and cash flow can seem unpredictable, especially with how fast-paced creative businesses are. But they don’t have to be.

Dryrun offers creative agencies the chance to see the clear, unbiased reality of their finances so that they’re better prepared for whatever may come next. If you want to know how to get peace of mind about your business’ cash flow, keep reading:

Dryrun: A Solution to Cash Flow Management Woes

A “lumpy cash flow” has become a common problem for many businesses, especially for creative agencies. We are referring to the changing tides of revenue and cash flow that come as a result of seasonal work, or the simple reality of fluctuating demand. When there are constant ups and downs, it can cause serious cash flow issues across your business.

Dryrun is a financial management and forecasting tool that connects directly to your QuickBooks so that you can have instant, accurate readings on your company’s financial health. The software offers a simple, straightforward way of not only seeing your current cash flow status, but possible future obstacles as well. This takes a significant amount of the guesswork out of your financial management so that you can work more and worry less. 

Say goodbye to unpredictable ups and downs and hello to a clear, actionable picture of what your company’s finances look like.

The dream for any business owner is to be able to sleep soundly at night, knowing that their company’s finances are under control. Dryrun makes that dream a reality. With our tools in place, you don’t need to fuss at 2am that you’ve forgotten to send an invoice or miscalculated your cash flow. Dryrun streamlines your entire financial management system so that that kind of stress doesn’t keep you awake anymore.

The Importance of Cash Flow Management for Creative Agency Owners

Guy Bauer, a creative agency owner and Dryrun user, recently spoke to us about his experience with a lumpy cash flow. He pointed out that the reality of creative industries is that there can be long periods between the times when cash comes in. Big projects may require months of work before the first cheque is sent but, in the meantime, expenses and salaries still need to be paid. Even the most successful agencies will go through quieter spells where more time is spent vying for projects than putting in billable hours.

These are the realities of working in a creative field and this is why having a strong understanding of your business’ cash flow and being proactive about managing it is so important. The survival and success of creative agencies inevitably comes down to how well they can ride out these fluctuations.

While a financial statement can give you an overview of a business’s finances, the full picture of how cash flow is operating won’t be there. That’s a huge oversight considering how central cash flow is to keeping business operations going. Which is why we don’t do basic financial statements at Dryrun. 

Instead, Dryrun provides a tangible and direct view of your company’s cash flow so that you are equipped with all the information you need to take charge of your finances.

The Benefits of Dryrun for Creative Agency Owners

In his chat with us, Guy Bauer shared that one of the biggest impacts Dryrun had on his business was simply clearing the fog so that he could better see the road ahead. He explained how much easier it is to make decisions when you can see issues miles in advance, rather than constantly being blindsided. 

One of the best ways to avoid cash flow crunches is by staying on top of what’s happening in your business, seeing the obstacles before they’re causing accidents, and having a strategy in place to manage all of the above.

In all, this can be an overwhelming amount of work if you’re doing it without help. Thankfully, Dryrun ensures that you’re supported in these tasks. With us, you can manage your cash flow far more easily, and model what it will look like over time so that you can ride out any financial storms that may come your way.

When Guy talks about Dryrun, he always mentions how simple of a solution it offers. At the fundamental level, Dryrun simply allows you to see what’s happening right now with your business’s finances, as well as what might happen in the future so that you think ahead. The day-to-day benefits of this mean that you can approach business more confidently, armed with great tools, and a clear idea of your business’s financial health.

With Dryrun, you can see which clients perhaps need to be chased up for payments, how much work you need to bring in to make it through your quieter months, and even how much cash to put aside so you don’t end up in a crisis during that period. 

That’s the kind of insight that ensures long-term business success and stress-free finances. That’s the kind of solution that will allow you to sleep peacefully at night. 

Don’t Let Cash Flow Keep You Up at Night

You should spend your nights resting so that you can get up and be a creative genius the next day, instead of getting bogged down with financial worries at all hours of the night. 

If you want some peace of mind, Dryrun is the software for you. It’s a must-have for any creative agency wanting to take control of their cash flow and their financial future. We’ve made sure that our software links up easily with QuickBooks so that things stay logical, accessible, and easy to integrate into your existing financial management strategy.

Click here to book a consultation with our team or here to sign up for your free trial now. Let us help with the finances of your business so that you can do more dreaming.


Fight 'Feast or Famine’

Model the future of your cash flow, sales and scenarios in a single source of truth, to smooth out your revenue and achieve a steady stream of income.

Spot the peaks and valleys ahead of time so that you can adjust your capacity, backfill sales, and pick and choose the best projects, generating more money with the same team.

Book your DISCOVERY CALL to learn about the Dryrun advantage or start your FREE TRIAL today!

See if Dryrun is a fit for you.

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