The Problem
A service-based business has always approached year-end by borrowing on credit cards to meet commitments, then paying in January. We have worked together for a few years on compliance-related engagements - this year in our recovering economy - it was important for me to communicate how badly he could be impacted by using credit cards in this way.
How Dryrun Helped
Faure Accounting and Dryrun
A growing part of my practice is managing and advising on cash flow and the need seems to be growing - both in terms of the questions that my compliance clients ask me when we meet and the sporadic questions that come in for me through my online presence.
Rather than reacting to clients who come to us in a state of serious crisis, we’re moving to a total program of cash management solutions for their present and future needs. This has been an important shift and is what I’ve been doing with Dryrun.
After we've moved them to a real-time accounting environment, my clients are able to dig in to their business’ cash, which means that my practice has moved to emphasize advisory work - there is great value to businesses that engage a CFO for insights and advice on their business.
Dryrun software and the team behind it have been absolutely incredible. I have never experienced this level of professional support before and it’s truly wonderful.
The team has helped optimize my business systems - for example, I now parlay recordings of client meetings into a viable working tool for my clients.
They've supported my marketing efforts and shared valuable and unique sales and client recruitment insights. As such, my business marketing efforts have improved dramatically.
I've more than doubled my contacts in areas that have direct impact on my defined client reach.
I’ve honed in on the CEOs in my selected industries.
I also have my first really grateful client who isn't subject to end of year credit card debt, due directly to my work with Dryrun's scenario forecasts for sales and expenses.
